Prein&Newhof Receives National Marketing Award

The Zweig Group Awards Prein&Newhof for its
50th Anniversary Branding Video

The Zweig Group recently awarded Prein&Newhof with the 2020 Marketing Excellence Award for the creation of our branding video titled ‘Let’s See Farther Together’. We are honored to receive first place in its 2020 national marketing competition that recognizes outstanding, results-driven marketing in the AEC industry. Award entries were judged by a team of marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design.

Congratulations to our Marketing team—Betsy Boelema, Kayla Fournier, Kim Jongsma, and Jackie Steinbruch—on this significant recognition, as well as to our interviewees—Julie Feria, Barbara Marczak, Tom Newhof, Scott Post, and Mark Prein—and to all those who were supporting cast.

We extend our sincerest appreciation to our videographer Motivity Pictures for capturing the essence of our company.

“We envisioned a short video that would share our full story—incorporating our values, our history, and our industry—using the voices of our people and images of our projects. Our team collaborated for many months with Motivity Pictures to get it right; this was a great team effort. It is inspiring and rewarding to see what we can do when we see farther together”, says Prein&Newhof President Tom J. Newhof.

The video was completed in time to premiere at our company’s 50th Anniversary celebration in November 2019, where former and current employees were able to view it together on the big screen at the Grand Rapids Art Museum. The public can now view this award-winning video on our Youtube channel, our website, and our Twitter, Facebook, and LinkedIn platforms.

The video’s intended audience and purpose is multi-faceted. It is designed to promote our company brand to potential clients, our current clients, and our professional colleagues; to recruit prospective employees; to further emphasize our company culture and

values to our young and/or new employees; and to capture our co-founder Tom Newhof sharing our company’s history, purpose, and values in a manner (audio and visual) that we can preserve, share, and benefit from today and for the years to come.

At Prein&Newhof we work to see and understand the big picture and we focus on doing what is in the best interest of our communities, long-term.

Here is a complete list of the 2020 Zweig Marketing Excellence Award Winners.

The Zweig Group plans to honor winners at its 2020 Virtual Elevate AEC Conference on October 16, 2020.

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